20 Years of Expertise in Pricing & Revenue Management for the Logistics

About us

About us

Established in 2000, Open Pricer specializes in pricing technology for logistics, particularly door-to-door shipping. Our passion for revenue management and commitment to sustainability drive our innovation.

Our Expertise:

  • Pricing and revenue management platform tailored for Parcel Networks and Freight Carriers.
  • Flexible, user-friendly solutions that seamlessly integrate with standard or custom software.
  • Excelling in the complexities of logistics pricing.

Our Vision for the future: We’re dedicated to shaping a sustainable future through software development, mathematical research, and data science in pricing and revenue management.

Key Initiatives:

  • Forecasting Transport Demand and Dynamic Pricing: Optimizing capacity utilization for efficiency and sustainability.
  • Optimal Pricing for FTL (Full Truck Loads): Comprehensive pricing strategies considering demand, costs, and fleet location.
  • Beyond Freight: Exploring On-Demand Mobility: Applying our pricing models to transform urban and suburban mobility.

Join us in our journey where precision meets innovation, navigating the complexities of pricing in the evolving world of logistics. Together, we can shape the future of logistics pricing.

MANAGEMENT TEAM

Daniel Rueda
CEO & Founder

Pricing & Revenue Management Expert: Pioneered Revenue Management software at Air France, founded Optims (now Amadeus), and now helps leading parcel networks like DHL and FedEx.

Daniel has a strong expertise in Pricing and Revenue Management, starting in 1987 as Revenue Management Project Director at Air France. He was responsible for the design and development of its first Revenue Management Software (RMS) and its integration with the Global Distribution Systems (AMADEUS, etc).

In 1991, he founded Optims, a leading provider of RMS for the Hospitality, now part of AmadeusGroup.

Daniel has helped domestic and international parcel networks to optimise their prices, including: DHL Express, FedEx, TNT Express, La Poste-Colissimo, Chronopost, DPD, Aramex, Estafeta.

He is a graduated Engineer from Ecole Centrale de Paris and holds an MBA in Economics and Finance from Institut d’Etudes Politiques.

Adrien Brémond
Head of Product

PRM Innovation Leader: Spearheads product development and AI-driven pricing solutions to enhance client profitability.

Starting his Open Pricer journey in 2003 as a Pricing Consultant, Adrien advanced to Project Director, Director of Operations, and now serves as Head of Product. He has led critical pricing projects for global companies like DHL, FedEx, TNT, DPD, XPO, and Accor Hotels.

Now, he leverages his experience to design advanced pricing models and features that enhance pricing science and execution in the industry. Adrien holds dual master’s degrees from ESSCA and the European School of Management and has been a Pricing Strategy lecturer at ESSCA since 2007.

Xavier Poinsard
Software Development Manager

B2B & B2C PRM Specialist: Over 23 years of experience designing, developing, and implementing PRM solutions across Logistics, Transportation, Hospitality, and more.

Xavier Poinsard, Software Development Manager at Open Pricer, brings over 23 years of expertise in Pricing & Revenue Management (PRM) system design, development, and implementation across diverse industries. Specializing in both B2B and B2C environments, Xavier has contributed to sectors including Logistics, Transportation, but also Hospitality, Media, and B2B services.

At Open Pricer, Xavier oversees the design, development, implementation, and administration of the B2B pricing platform, ensuring seamless application delivery and deployment. Xavier holds an Engineering Degree from the Ecole supérieure d'Ingénieurs en Electrotechnique et Electronique (ESIEE), underpinning his comprehensive understanding of software development and management.

Dao Nguyen
Head of Sales and Business Development

Customer-Centric Sales Leader: Leverages extensive experience (Descartes, Zebra) to build trust, understand complex client needs, and foster lasting partnerships.

Dao Nguyen leads Sales and Business Development at Open Pricer, leveraging extensive experience in senior sales roles from Descartes Systems Group to Trimble, Zebra Technologies, Motorola Solutions, and the SAS Institute.

A Grenoble Ecole de Management graduate in B2B Marketing and IT Business, Dao prioritizes customer-centric approaches. He excels in fosters trust, understanding complex needs, and serves as a trusted advisor to clients. Dao’s commitment to excellence and customer satisfaction positions builds lasting partnerships with our customers.

Laurent Reichsrath
Delivery Director

Pricing Transformation Expert: 15+ years of experience in consulting (Accenture), retail pricing (Casino Group), and SaaS (Zilliant), driving success for clients like Walmart and Roche.

Laurent Reichsrath, Delivery Director, brings over 15 years of extensive pricing experience to the table. With a diverse professional background spanning consulting at Accenture, retail pricing management at Casino Group, and SaaS pricing software expertise at Zilliant, he has honed his skills in project management and agile methodologies.

Laurent’s contributions have impacted industry giants like WalMart, Office Depot, METRO, and Roche. Notably, his tenure as Senior Engagement Manager at Zilliant significantly contributed to the company’s growth in EMEA.

Laurent has a clear vision on how to pave the way for a sustainable growth combining a highly skilled Open Pricer team and strong relationships with worldwide trusted partners.

Nicolas Némorin
Director of Pricing Excellence & Customer Success Management

Pricing Strategist & Client Success Champion: Guides clients towards ambitious growth with 16 years of expertise (TNT Express, XPO Logistics) in pricing strategy, execution, and customer success.

Nicolas Nemorin, is a Certified Pricing Professional (CPP) from the Professional Pricing Society with 16 years of expertise in pricing and revenue growth. He assumes leadership of the Pricing Excellence & Customer Success Practice at Open Pricer with the mission to enable clients towards ambitious growth targets and enhance the platform’s functionality. Formerly Pricing Director at TNT Express France and Director of Sales Transformation Europe at XPO Logistics Europe, Nicolas orchestrated multi-million growth plans.

Proficient in pricing strategy, execution, cost modeling, and revenue integrity, he’s primed to optimize client profitability. Nicolas’ track record of driving successful initiatives underscores his commitment to excellence, making him a pivotal asset in achieving strategic objectives and fostering customer success.